E-Commerce Startup
PublicSquare
As Creative Director at PublicSquare, I led the strategic vision and execution of the brand’s visual identity across its online marketplace, championing values-driven design that resonated with a community of over 55,000 small businesses. I collaborated with cross-functional teams to craft compelling campaigns, ensuring alignment with the company’s mission to connect freedom-loving consumers with like-minded merchants. My work elevated the platform’s aesthetic, enhanced user experience, and reinforced its position as a leading marketplace for pro-life, pro-family, and pro-freedom products.
Company
PublicSquare
Date
Aug 2022 - Nov 2024
Industry
E-Comm
Scope of work
Creative Director
Product Development
Marketing Strategy
Everylife
As Creative Director at PublicSquare, I played a pivotal role in shaping EveryLife, a pro-life diaper brand launched under the everylife.com banner. I crafted a distinctive visual identity that aligned with the brand’s faith-based ethos, ensuring it resonated with a community seeking alternatives to mainstream baby brands, ultimately helping EveryLife stand out as a beacon of hope and quality.