I spearheaded the development of the brand’s visual identity and marketing direction for its innovative employment platform, designed to simplify hiring, payroll, and compliance for small businesses. I led creative efforts to craft intuitive and compelling marketing campaigns that highlighted the platform’s seamless onboarding, real-time time tracking, and robust employee benefits. My work helped position Band of Hands as a trusted, on-demand solution for flexible work, enhancing its appeal to both employers and gig workers across the USA.