INDUSTRY:
E-COMM
CLIENT:
PUBLICSQUARE
YEAR:
2024
EXPERIENCE:
CREATIVE DIRECTOR
PublicSquare
about.
As Creative Director at PublicSquare, I led the strategic vision and execution of the brand’s visual identity across its online marketplace, championing values-driven design that resonated with a community of over 55,000 small businesses. I collaborated with cross-functional teams to craft compelling campaigns, ensuring alignment with the company’s mission to connect freedom-loving consumers with like-minded merchants. My work elevated the platform’s aesthetic, enhanced user experience, and reinforced its position as a leading marketplace for pro-life, pro-family, and pro-freedom products.
psq.
My role at PublicSquare involved overseeing the production of marketing videos and product-focused content, including impactful testimonials and highlight montages that bolstered digital campaigns. I worked closely with The Rewire Group to align video content with marketing and product roadmaps, delivering cohesive storytelling that drove engagement. Leading a team, I managed the creation and editing of videos for YouTube and social media, ensuring every piece reflected the brand’s ethos while meeting tight deadlines and maintaining high-quality standards.
everylife.
I shaped this pro-life diaper brand under the everylife.com banner, crafting its identity over a transformative weekend. Starting with a clear vision, I designed a brand that showcased premium, chemical-free products, blending clean aesthetics with messaging that celebrated life and supported families. I also developed a distinctive visual identity, rooted in a faith-based ethos, which helped EveryLife stand out as a trusted alternative to mainstream baby brands, resonating deeply with its target community.
